Associate Director — Industry Intelligence & Benchmarking

Overview

Meesho is India’s fastest-growing internet commerce company, serving over 160 million customers. As the competitive landscape in Indian e-commerce intensifies, we’re investing in building a world- class strategic intelligence capability to sharpen how we allocate capital, set prices, plan long-range strategy, and respond to market shifts. We’re looking for a founding leader to build this function

What you'll do

• Meesho is India’s fastest-growing internet commerce company, serving over 160 million customers.
• As the competitive landscape in Indian e-commerce intensifies, we’re investing in building a world- class strategic intelligence capability to sharpen how we allocate capital, set prices, plan long-range strategy, and respond to market shifts.
• We’re looking for a founding leader to build this function from the ground up.
• You will be responsible for developing the systems, methodologies, and team that give Meesho’s leadership a continuously updated, outside-in view of the competitive and market landscape — turning fragmented signals into decision-grade insight.
• This is a high-visibility, high-autonomy role.
• You will work directly with senior leadership and across category, finance, and product teams.
• If you’ve spent years building expertise in market estimation, data triangulation, and insight generation as a consultant or researcher, and you’re now ready to own a function end-to-end inside a high-growth company — this role was designed for you.

Requirements

• Design and operationalize a multi-source data collection and analysis framework covering the Indian e-commerce and adjacent commerce landscape
• Develop standardized methodologies for market estimation, competitive signal triangulation,and financial benchmarking
• Create and maintain competitor economic models, including shadow P L estimation at category level, using published financials, market data, field inputs, and internal benchmarks
• Establish structured tracking of international e-commerce peers to identify playbooks,strategic patterns, and early indicators of market shifts relevant to India
• Deliver decision-grade competitive inputs to leadership across planning cycles, quarterly reviews, pricing decisions, and investor preparation
• Build the connective tissue between external intelligence and internal decision-making —designing output formats, cadences, and dissemination mechanisms that fit how the organization actually makes decisions

Skills