GTM Engineer – Meesho AI Services (MAS)

Overview

About the team Meesho AI Services (MAS) is a new-age AI Services business built to deliver outcomes, not software, for enterprise and mid-market clients. We are in a 0-1 build phase, shaping our go-to-market motion, pricing models, and sales organization from the ground up. The GTM Engineer will be a foundational hire supporting this effort, working closely with the Sales & GTM Leader to build out

What you'll do

• About the team Meesho AI Services (MAS) is a new-age AI Services business built to deliver outcomes, not software, for enterprise and mid-market clients.
• We are in a 0-1 build phase, shaping our go-to-market motion, pricing models, and sales organization from the ground up.
• The GTM Engineer will be a foundational hire supporting this effort, working closely with the Sales & GTM Leader to build out the top-of-funnel engine.
• About the role The GTM Engineer will own the technical and execution layer of the sales funnel, from automated lead generation to client-facing demo calls.
• This role requires someone who can build systems and also get on calls to explain MAS clearly to prospective clients.
• You will work in an environment without an existing playbook, and will help build one..

Requirements

• Demand Generation Pipeline Building Design, build, and manage automated lead generation systems to create a consistent, qualified pipeline
• Map the Indian enterprise landscape — identify high-value accounts, buying triggers, and competitive displacement opportunities across voice AI, IVR modernisation, and agent-assist segments
• Execute outbound motions including cold calling, cold emailing, and account-based prospecting
• Map client org structures to identify decision-makers, influencers, and blockers within target accounts
• Partner with the GTM Leader on MQL to SQL conversion strategy and ICP refinement
• Client Conversations Demos Conduct discovery calls with prospective clients to understand their business problems and buying journey

Skills