Software Development Engineer, Sponsored Products and Brands

Overview

Redefine how ads become a personalized, inspiring part of the customer journey, applying Generative AI and Large Language Models to transform advertising experiences across Amazon's shopping surfaces Redefine how ads become a personalized, inspiring part of the customer journey, applying Generative AI and Large Language Models to transform advertising experiences across Amazon's shopping surfaces at massive scale. Th

What you'll do

• Redefine how ads become a personalized, inspiring part of the customer journey, applying Generative AI and Large Language Models to transform advertising experiences across Amazon's shopping surfaces Redefine how ads become a personalized, inspiring part of the customer journey, applying Generative AI and Large Language Models to transform advertising experiences across Amazon's shopping surfaces at massive scale.
• This is a rare opportunity to shape the next chapter of advertising engineering on one of the highest-impact teams in Amazon Ads.
• The Off-Search team within Sponsored Products and Brands (SPB) builds delightful ad experiences across surfaces beyond Search, product detail pages, the homepage, and store-in-store pages.
• We deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, and integrates seamlessly with organic recommendations.
• We operate full stack, from backend ads-retail edge services, ad retrieval, and ad auctions to shopper-facing experiences, all designed to deliver meaningful value.
• You'll build hyper-scale online systems, offline data pipelines, and ML infrastructure to transform core areas like ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations.
• Key job responsibilities - Apply Generative AI (GenAI) and Large Language Models (LLMs) to deliver more relevant, personalized ad and shopping experiences across Amazon surfaces - Design, develop, and operate large-scale distributed systems for Sponsored Products and Brands advertising - Build and optimize data pipelines and services that improve ad retrieval, allocation, whole-page relevance, and differentiated recommendations - Design globally scalable solutions that evolve in the right long-term direction while delivering iterative value to customers - Collaborate with applied scientists, product managers, and engineers to define and deliver customer-focused solutions end to end - Write high-quality, maintainable code and participate in design and code reviews - Drive operational excellence through monitoring, automation, and continuous improvement A day in the life You'll help build hyper-scale online systems, offline data pipelines, and machine learning infrastructure, leveraging GenAI and LLMs to transform how ads are retrieved, allocated, and experienced.
• You'll have the opportunity to redesign how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront.
• About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond.
• We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights.

Requirements

• Practical experience with Go, LLM, RAG, Machine Learning.
• Experience level: 3+ yrs.
• Strong written and verbal communication in English.
• Comfortable working on-site in Seattle, Washington, USA.

Skills