Performance Marketer

Overview

Responsibilities: Develop, implement, and manage paid marketing campaigns across various platforms (e.g., Google Ads, social media). Conduct keyword research, audience segmentation, and competitor analysis. Monitor campaign performance, analyze data, and generate comprehensive reports. Optimize campaigns for key performance indicators (KPIs) such as ROI, CPA, and CTR. Collaborate with the creative

What you'll do

• Responsibilities: Develop, implement, and manage paid marketing campaigns across various platforms (e.g., Google Ads, social media).
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor campaign performance, analyze data, and generate comprehensive reports.
• Optimize campaigns for key performance indicators (KPIs) such as ROI, CPA, and CTR.
• Collaborate with the creative team to develop compelling ad copy and visuals.
• Stay up-to-date with industry trends and best practices in performance marketing.
• Manage budgets effectively and ensure campaigns are delivered on time and within scope.
• Requirements: Proven experience as a Performance Marketer or similar role.
• Strong understanding of various digital marketing channels and their effectiveness.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on campaign performance.

Requirements

• Practical experience with Go.
• Relevant academic or project background for a Performance Marketer role.
• Strong written and verbal communication in English.
• Comfortable working on-site in online.

Skills