Brand Marketing Manager

Overview

About the Role A fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a Brand Marketing Manager to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels. You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them, building emotional resonance with students while earning

What you'll do

• About the Role A fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a Brand Marketing Manager to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels.
• You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them, building emotional resonance with students while earning credibility with business partners.
• This is a high-ownership role at a scrappy, mission-driven startup (11-50 employees) that sits at the intersection of career tech, influencer marketing, and the gig economy.
• What You'll Do Define and steward the brand voice across both Gen Z student and B2B audiences; develop dual-audience content calendars and produce thought leadership that positions the company as a category leader.
• Own social media strategy for TikTok, Instagram, and YouTube Shorts (Gen Z) and LinkedIn (B2B); partner with the social team to create engaging content and experiment with new formats.
• Lead integrated cross-channel campaigns, experiential activations, and PR efforts designed to reach both students and brand partners simultaneously.
• Build and scale influencer and creator partnerships end-to-end, from sourcing and contracting through to ROI measurement, while cultivating long-term creator relationships.
• Monitor brand health metrics and analyze content performance across both audiences; iterate strategies based on data-driven insights.
• What We're Looking For Required: Proven experience developing and executing brand marketing strategies, including establishing and maintaining brand voice and overall content strategy.
• Demonstrated ability to lead social media campaigns across TikTok, Instagram, YouTube Shorts, and LinkedIn.

Requirements

• Practical experience with Engineering.
• Experience level: 4-6 yrs.
• Strong written and verbal communication in English.
• Comfortable working remotely with distributed teams.

Skills