Founding Marketer (Growth & GTM)

Overview

About the Role A fast-growing, membership-based preventive health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. You'll be the first dedicated marketing hire, building the function from the ground up and partnering directly with leadership to drive revenue, user growth, and market momentum. This is a hands-on, high-ownershi

What you'll do

• About the Role A fast-growing, membership-based preventive health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling.
• You'll be the first dedicated marketing hire, building the function from the ground up and partnering directly with leadership to drive revenue, user growth, and market momentum.
• This is a hands-on, high-ownership role at the intersection of brand, performance, and product, ideal for someone who thrives in an early-stage environment and wants to leave a real mark on a company's trajectory.
• Visa sponsorship is available.
• What You'll Do Define and execute GTM strategy across channels to drive revenue and user growth.
• Lead brand storytelling and positioning to craft a compelling narrative in the healthtech space.
• Manage and scale paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set marketing budgets, forecast outcomes, and rigorously measure ROI across all channels.
• Develop and deploy high-impact marketing campaigns along with tracking dashboards.

Requirements

• Practical experience with Engineering.
• Experience level: 2-5 yrs.
• Strong written and verbal communication in English.
• Comfortable working remotely with distributed teams.

Skills