Head of GTM

Overview

About the Role An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand, from funnel logic to narrative, across both strategy and execution. This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero. The company is building an

What you'll do

• About the Role An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand, from funnel logic to narrative, across both strategy and execution.
• This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.
• The company is building an ambient intelligence system, combining hardware, software, memory, and AI, designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most.
• Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.
• This is a 0→1 hire for a company at early/seed stage.
• You will shape how the product enters the market and how the brand is perceived by early adopters.
• What You'll Do Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).
• Develop the brand narrative, voice, and positioning from scratch, identifying and resonating with early-adopter audiences.
• Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.
• Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.

Requirements

• Practical experience with Engineering.
• Experience level: 10-12 yrs.
• Strong written and verbal communication in English.
• Comfortable working remotely with distributed teams.

Skills