Product Marketing Manager, Prediction Markets

Overview

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way.

What you'll do

• Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
• Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
• Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
• Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.

Requirements

• Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.
• Demonstrated track record of creating customer segmentation and insights.
• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Preference for experience in prediction markets, sports, or gaming.
• P77089 #LI-Remote Pay Transparency Notice: Base salary varies by location (see range below).

Skills