Brand and Growth Marketing Manager

Overview

ABOUT NEON Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away

What you'll do

• You'll work closely with Business Development, Customer Success, Partnerships to generate qualified pipeline and support Neon's most strategic opportunities.
• The role combines scalable demand generation with account-based marketing (ABM), creating campaigns that build awareness, support enterprise sales conversations, and help convert priority publishers into long-term customers.
• This role is a blend of strategy and execution.
• You'll create campaigns, develop targeted outbound programs, build compelling marketing assets, support executive events, and continuously experiment with new ways to generate qualified pipeline.
• What You’ll Do (Responsibilities)
• Enterprise Demand Generation & ABM: Partner closely with Business Development to engage Neon's highest-priority publisher accounts.
• Build targeted campaigns that combine scalable demand generation with personalized account-based marketing (ABM).
• Campaign Execution: Plan and execute multi-channel campaigns across email, content, LinkedIn, paid media, SEO, and lifecycle marketing.

Requirements

• 3-5 years of experience in demand generation, growth marketing, account-based marketing (ABM), or B2B marketing, ideally within SaaS, fintech, gaming, or a similar technical industry.
• Strong commercial mindset.
• You're curious about customer problems, buying journeys, and what drives enterprise accounts from awareness to closed deal.
• You can write thoughtful outbound emails, campaign messaging, and customer-facing content that feels relevant, personalized, and credible.
• Comfortable with marketing tools.
• You've worked with platforms like HubSpot, Salesforce, Marketo, or similar CRM and marketing automation tools, and you're confident in learning new systems.
• Data-informed decision maker.
• You're comfortable analyzing campaign performance, pipeline metrics, and customer insights to prioritize what to scale, improve, or stop.

Skills