Lead Product Marketing Manager

Overview

ABOUT NEON Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away

What you'll do

• As our first Product Marketing hire, you will step into a high-leverage, solo function with the mandate to build Neon’s GTM foundation from scratch.
• You will serve as the foundational pillar of our marketing engine, shaping how the market perceives our core products.The core challenge is translating a genuinely complex product into messaging that lands with business-side stakeholders at game publishers & studios.
• This role is right for someone who has done enterprise B2B product marketing at a fintech or SaaS company, has strong instincts for positioning in a category where most buyers do not fully understand what they are buying, and wants to build something from scratch rather than inherit a playbook.
• WHAT YOU'LL DO POSITIONING AND MESSAGING
• Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
• Develop audience-specific messaging for publisher BD, finance, and product stakeholders.
• Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand.
• Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides.

Requirements

• Practical experience with Go, RAG, iOS.
• Experience level: 7+ yrs.
• Strong written and verbal communication in English.
• Comfortable working on-site in New York City.

Skills