Manager, Product Marketing

Overview

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision to simplify payments for Indian businesses

What you'll do

• Drive funnel acquisition strategy, plan and run campaigns across channels to generate quality leads and optimize the customer journey from awareness to conversion.
• Continuously identify and fix drop-offs across the acquisition funnel using data, experimentation, and A/B testing to improve conversion rates.
• Build and curate a community of cross-border exporters through events, content, forums, and partnerships that drive engagement, advocacy, and organic growth.
• Partner with Product and Business teams to translate customer insights into sharper positioning, campaign ideas, and community programming.
• Track, report, and present marketing performance metrics (launch impact, funnel conversion, community growth) to leadership on a regular cadence.
• Collaborate with cross-functional teams (Product, Sales, Design, Content) to ensure consistent messaging and a seamless customer experience across touchpoints.

Requirements

• Proven experience planning and executing GTM launches for new products or features.
• Strong understanding of acquisition funnels and experience optimizing customer journeys to improve conversion.
• Experience building or managing communities, forums, or customer advocacy programs.
• Analytical mindset with the ability to use data and dashboards to guide decisions.
• Strong storytelling, content, and stakeholder communication skills.
• Eagerness to leverage AI to optimize workflows, campaigns, and data-driven insights.
• Self-driven, organized, and comfortable working in a fast-paced, high-growth environment with a high sense of ownership.

Skills