Senior/Media Manager

Overview

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. ABOUT THE ROLE Replit is investing seriously in paid media, TV, CTV, online video, out-of-home, audio, social, and search, and we need the person who makes that investm

What you'll do

• This role is the internal owner of our media program: you'll direct our external media agencies, pressure-test their plans, steward the budget, and hold every dollar accountable for reaching the right audiences on the right channels at the right time.
• You'll report to the VP of Marketing and act as the connective tissue between our brand and growth teams and our agency partners.
• This is not a hands-on-keyboard activation role.
• You won't be living in Ads Manager, you'll be the person who briefs the agency, challenges the channel mix, catches the pacing problem before it becomes a budget problem, and translates campaign performance into decisions leadership can act on.
• This is the right role if you've sat on the brand side (or want to move there from a media agency), you know what a great media plan looks like and what a lazy one looks like, and you get energy from being the sharpest media mind in the room without needing to touch the platforms yourself.
• Agency leadership: Serve as the primary day-to-day partner to our media agencies.
• Set strategy direction, write clear briefs, run planning cycles and QBRs, and hold partners accountable for performance, optimization, quality, and business results.
• Plan interrogation: Review and challenge agency recommendations across every channel, TV, CTV, OLV, OOH, audio, social, search, programmatic.

Requirements

• 5+ years of media planning and strategy experience, either brand-side managing external agencies or at a media agency serving major consumer brands
• Demonstrated experience independently reviewing and challenging agency media plans, not just executing against them
• Experience managing multi-million dollar media budgets across concurrent campaigns, including pacing, forecasting, and mid-flight reallocation
• Fluency across the full channel landscape: TV/CTV, online video, OOH, audio/podcasts, paid social, search, and programmatic, you can evaluate rates, rationale, and audience fit in any of them
• Strong command of media measurement: reach and frequency, brand lift, incrementality testing, and marketing mix modeling
• Sharp analytical skills; you can work from raw campaign data to find performance trends and budget inefficiencies, and you're at home in Excel
• Strong stakeholder management across Finance, Analytics, Creative, and agency teams; you write briefs people can actually work from
• AI-native: actively using AI tools to speed up analysis, reporting, and planning work, you're not just aware of them, you're using them daily

Skills