Senior Product Marketing Manager

Overview

SoSafe is shifting from a broad-market approach to a deliberate, segment-led GTM model. This role is central to that transition. As Manager of Segment & Solutions Marketing, you will own the positioning, messaging, and solution architecture for SoSafe's priority segments. These can be defined by geography, industry vertical, customer lifecycle stage, or Human Risk maturity. We have a foundation to

What you'll do

• SoSafe is shifting from a broad-market approach to a deliberate, segment-led GTM model.
• This role is central to that transition.
• As Manager of Segment & Solutions Marketing, you will own the positioning, messaging, and solution architecture for SoSafe's priority segments.
• These can be defined by geography, industry vertical, customer lifecycle stage, or Human Risk maturity.
• We have a foundation to build from: a defined maturity model that maps how organisations progress in their Human Risk journey, a growing understanding of how customer needs differ across lifecycle stages and a set of priority markets and geographies.
• What we don't yet have is the messaging, the plays, and the product experience layer that makes those segments feel served Your role is to and translate that work into measurable improvements in win rates, market penetration, and net revenue retention.
• This is a newly created role in Product Marketing that you’ll have influence to shape and will work in close partnership with GTM, Product, Sales, CS, and the Commercial Centre of Excellence.
• Location: This role can be fully remote from anywhere in Germany, or hybrid from one of our offices in Cologne, Munich or Berlin.
• Segmented Messaging Own messaging for defined priority segments, including lifecycle stage (new business, upsell, cross-sell, retention), maturity tier, geography, and industry vertical (e.g.
• financial services, manufacturing) Develop segment-specific value propositions written in buyer language: the situation they face, the consequence of inaction, how SoSafe solves it, and why SoSafe over alternatives without jargon, no feature lists Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis as a standard part of your workflow Maintain and evolve messaging as product capabilities, customer insights, and the competitive landscape shift, keeping SoSafe's market fit current and differentiated Monitor industry trends, regulatory developments, and competitive dynamics to proactively inform segment strategy and portfolio planning Solution Development Define solution sets for priority segments: which SoSafe capabilities address their most pressing needs, framed around business outcomes rather than product features Process voice-of-customer research, win/loss data, competitive intelligence, and regulatory context into compelling segment n.

Requirements

• Practical experience with Marketing.
• Experience level: 5+ yrs.
• Strong written and verbal communication in English.
• Comfortable working on-site in Cologne.

Skills