(Senior) CRM Manager, Analytics & Automation (all genders)

Overview

Your role We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework. As our (Senior) CRM Manager (all genders), you will not just "run newsletters" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end: from hands-on omnichannel ca

What you'll do

• Your role We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework.
• As our (Senior) CRM Manager (all genders), you will not just "run newsletters" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market.
• You will own the full DACH customer journey end-to-end: from hands-on omnichannel campaign operations (Email, Direct Mail, Push) to deep-dive cohort analytics, predictive segmentation, and leveraging AI/LLM tools to continuously automate manual workflows.
• You are a proactive, high-ownership generalist with a "get-it-done" mindset.
• You don't wait for inputs or instructions; you analyze customer signals, identify revenue leaks, hypothesize solutions, and test & iterate independently.
• Key Responsibilities Strategic Campaign Ownership & Execution Omnichannel Operations: Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within our enterprise CDP (Bloomreach).
• Automated Journey Building: Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention).
• DACH Localization & Nuance: Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR).
• Proactive Analytics & "Next Best Action" Iteration Deep-Dive Data Analysis: Don't just read dashboards - create them.
• Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals independently.

Requirements

• Practical experience with Marketing.
• Experience level: 3-5 yrs.
• Strong written and verbal communication in English.
• Comfortable working on-site in Berlin.

Skills