Director of Engineering, GenAI Enablement Tribe

Overview

About the role: What's in the Box The GenAI Enablement Tribe is where HelloFresh's transformation into an AI-native company gets engineered: the platform every team builds on, the embedded engineering that redesigns commercial functions end-to-end, that changes how 5,000 knowledge workers and 1,000 engineers actually work. You will lead four teams across Berlin and Warsaw, with a mandate that span

What you'll do

• About the role: What's in the Box The GenAI Enablement Tribe is where HelloFresh's transformation into an AI-native company gets engineered: the platform every team builds on, the embedded engineering that redesigns commercial functions end-to-end, that changes how 5,000 knowledge workers and 1,000 engineers actually work.
• You will lead four teams across Berlin and Warsaw, with a mandate that spans every function in the group (not just tech).
• This role sits on the engineering leadership team, with decision authority, direct access to group leadership, and the room to shape the strategy you then deliver; reporting directly to Ingmar Krusch (SVP Engineering).
• We believe that GenAI can change the way people eat forever - this will be your open-ended mission! What you’ll do: The Recipe GenAI platform ownership: Own the platform the whole group builds on: LLM gateway, MCP gateway, agent platform, plugin marketplace, spec-driven development tooling, evals, and agent observability.
• Shorten the path from idea to running.
• Forward-deployed engineering: Lead embedded engineers into marketing, HR, finance, and operations, redesigning each function's processes AI-native rather than simply automating them, shipping against a business KPI that function owns, and generalising each build back into the platform so the next team starts from a working pattern.
• Group-wide capability build: Build GenAI proficiency across the whole of HelloFresh through curriculum, cohorts, and per-function enablement paths measured on demonstrated skill.
• Strategy into roadmap: Co-create the group GenAI strategy with global central functions leadership, collaborate with the Product org to convert it into a sequenced delivery roadmap, and own the budget and investment decisions across tools and processes.
• Team and engineering standards: Lead and develop Engineering Managers and Staff Engineers across Berlin and Warsaw, holding teams accountable for delivery, engineering standards, and team health, while scaling AI-native working practices into BAU.
• Governance and cost: Keep adoption safe and affordable by owning guardrails, evals, model routing, cost control, and the compliance boundary with Security, Legal, and Procurement.

Requirements

• Practical experience with Tech.
• Experience level: 10+ yrs.
• Strong written and verbal communication in English.
• Comfortable working on-site in Berlin, Berlin.

Skills