Performance Marketing Manager, Global

Overview

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way.

What you'll do

• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
• Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
• Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Requirements

• Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
• Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns.
• Proficiency with BI tools (e.g., Looker, Hex, Tableau) and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions.
• Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing; B2C experience required, fintech or crypto preferred.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Pay Transparency Notice: Base salary varies by location (see range below).

Skills