Director of Media Strategy & Activation (Paid Media)

Overview

Role Description Dropbox is looking for a Director of Media to own our total media investment-performance and brand-under a single leader. This leader will build a unified media strategy that brings performance marketing and brand investments together into one investment thesis and one operating model. They will own the media portfolio end-to-end, from upper-funnel brand campaigns through paid search, paid social, pr

What you'll do

• The ideal candidate has worked on both sides of the industry-building media expertise at an agency before leading media inside a technology or high-growth company.
• They understand what great agency partnerships look like while also knowing how to build world-class internal capabilities.
• This role sits at the center of Dropbox's growth strategy, connecting brand, performance marketing, Product Growth, Sales, and Marketing Data Science to drive measurable business outcomes.
• Responsibilities Unified Media Strategy.
• Build and own Dropbox's media strategy across brand and performance.
• Set the annual and quarterly investment thesis, define the channel portfolio, and make the tradeoff decisions on where spend moves and why.
• Manage Dropbox's full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels.
• Own planning, forecasting, pacing, and in-quarter reallocation against efficiency and growth targets.

Requirements

• Practical experience with Go, RAG.
• Experience level: 10+ yrs.
• Strong written and verbal communication in English.
• Comfortable working remotely with distributed teams.

Skills