Social Media Strategist

Overview

Responsibilities: Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms. Create monthly and weekly content calendars aligned with brand and marketing goals. Plan and manage Reels, posts, carousels, stories, videos, and campaigns. Research trending topics, hashtags, formats, sounds, and social media trends. Coordinate with designers,

What you'll do

• Responsibilities: Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create monthly and weekly content calendars aligned with brand and marketing goals.
• Plan and manage Reels, posts, carousels, stories, videos, and campaigns.
• Research trending topics, hashtags, formats, sounds, and social media trends.
• Coordinate with designers, video editors, copywriters, and marketing teams to deliver content on time.
• Write or guide captions, hooks, CTAs, and social media copy.
• Monitor social media performance and identify opportunities for growth.
• Track metrics such as reach, engagement, impressions, followers, clicks, leads, and conversions.
• Analyze competitors and identify new content and growth opportunities.
• Develop strategies to improve organic reach and audience engagement.

Requirements

• Practical experience with Go.
• Experience level: 2+ yrs.
• Strong written and verbal communication in English.
• Comfortable working on-site in online.

Skills