Performance Marketing Specialist

Overview

Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads . Manage campaigns for e-commerce websites , including product-based advertising, lead generation, conversions, and revenue-focused campaigns. Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals. Monitor campaign perfor

What you'll do

• Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads .
• Manage campaigns for e-commerce websites , including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI .
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads .
• Plan and manage Meta Ads campaigns , including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.

Requirements

• Practical experience with Go.
• Relevant academic or project background for a Performance Marketing Specialist role.
• Strong written and verbal communication in English.
• Comfortable working on-site in online.

Skills